Google: Union Black – Sounds of a Nation

Aniefiok was an agency Editorial Lead on Google’s Union Black, a year long project celebrating the history and impact of Black British Music.

For more than a year, Aniefiok worked extensively with the partner agency and Google on developing the project narrative, researching and curating the stories and developing lead copy / tone of voice guidelines.

For more information about Union Black, read below:

Google Arts and Culture and YouTube present Union Black: Sounds of a Nation, a multi-platform experience and archive celebrating the rich history and vibrant culture of Black British music, and the impact it has had on the UK and beyond.

The project was developed in collaboration with 25 cultural organisations ranging from the Black Cultural Archives and the Horniman Museum and Gardens to Power Up, Trench and Notting Hill Carnival – as well as artists, producers and content from the Black British music community. It gives audiences access to over 2,000+ images and videos, 200+ multimedia stories curated by cultural partners across the UK, and over 10 pieces of new audio and video produced by videos and artists on YouTube.

Union Black: Stories of a Nation has five chapters – covering the pioneers and innovators who helped shape the landscape of music, both in the UK and abroad; the impact of Black British music; the social and cultural communities and migrations that have powered the creation of influential music and genres; how music has driven (and continues to drive) societal change; and the future of Black British music.

For enquiries, feel free to get in touch.