I’m Aniefiok ‘Neef’ Ekpoudom, an award-winning writer and storyteller from South London who documents and explores British culture. As a writer and journalist, I tell stories about the voices, sounds and communities of contemporary Britain. While, as a freelance Cultural Strategist, Consultant & Researcher I dive deep into communities and cultures across the country, delivering insights, strategy and people-driven stories for brands, agencies and production companies.
To put things simply, I get under the skin of the country and tell stories about what I find. The medium may be longread features in The Guardian and British GQ, consulting on original drama series Champion for the BBC, documentary’s with GRM Daily and YouTube, ethnographic studies and short films with Nike or award-winning campaigns with adidas.
My first book Where We Come From will be released via Faber & Faber in 2023. I’m also a proud contributor to SAFE: On Black British Men Reclaiming Space (2019 via Trapeze), an anthology of 20 essays cataloguing the Black British male experience, as well as #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022).
In 2021 I was awarded the Barbara Blake Hannah award at the British Journalism Awards for my work with The Guardian. I also was named Culture Writer of the Year at the Freelance Writing Awards. In 2022 I became a fellow of the Royal Society of Arts for my journalism work.
For hello’s, work enquiries and any further info, feel free to ⟶ Get in Touch.
We Are Social
Annie Mac Presents
BBC Radio 5 Live
BBC Radio 1Xtra
House of Commons
Fellow of the Royal Society of Arts (2022)
British Journalism Awards – BBH Award (2021)
The Freelance Writing Awards – Culture Writer of the Year (2021)