Home

Aniefiok ’Neef’ Ekpoudom

Exploring and documenting culture in Britain.

Aniefiok ’Neef’ Ekpoudom

Exploring and documenting culture in Britain.

Aniefiok ‘Neef’ Ekpoudom is a freelance writer and storyteller who documents and explores British culture.

About

Aniefiok ‘Neef’ Ekpoudom is a writer and storyteller from South London whose work documents community and culture in contemporary Britain. His debut book Where We Come From: Rap Home and Hope in Modern Britain is a social history of British Rap. It was released via Faber & Faber in January 2024.

As a journalist, he writes longform essays and profiles for The Guardian, GQ and more. From charting a history of Black Football culture in South London to mapping the forces of migration and music that formed J Hus, his writing weaves social, cultural and narrative history to explore the current, lived realities of peoples across the UK.

Aniefiok’s writing has featured in a number of essay collections and anthologies, including #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022), as well as SAFE: On Black British Men Reclaiming Space (Trapeze, 2019).

Aniefiok was named on the Forbes’ 30 Under 30 List for Media & Marketing. He is a British Journalism Award winner for his work with The Guardian. He has also been named Culture Writer of the Year at the Freelance Writing Awards.

Aniefiok freelances as a Cultural Strategist and Creative Consultant. Working with a range of brands, agencies and production companies, he conceptualises and shapes narrative, strategy and creative. From campaigns and branded content to TV/Film productions and culture-led partnerships, Aniefiok works regularly with those seeking to deliver impactful, culture-driven stories.

He has worked with Nike, Netflix, Google, BBC, the Premier League, adidas, YouTube, Metallic Inc, COPA 90 and more.

Who I’ve Worked With

The Guardian

British Vogue

British GQ

VICE

The FADER

Complex

TRENCH

adidas

Nike

Apple Music

Netflix UK

YouTube

BBC

VERSUS

Copa 90

Google

We Are Social

Warm Street

ON ROAD

TMS

McCann

Metallic Inc

0207 Def Jam

GRM Daily

Awards

British Journalism Awards – BBH Award

The Freelance Writing Awards – Culture Writer of the Year

D&AD Wood Pencil – Branded Content & Entertainment

Writing

J Hus

The Guardian

South London Soil

The Guardian

Creative Portfolio

The Men of TOP BOY and the Pressures of Masculinity

Netflix

FM Broadcast: How Football Connects the Black Diaspora

Nike

Audio, Film & TV’

Champion

BBC / Netflix

Together We Rise

GRM DAILY X YOUTUBE ORIGINALS