Aniefiok ‘Neef’ Ekpoudom is a writer and storyteller from South London whose work documents community and culture in contemporary Britain. His debut book Where We Come From: Rap Home and Hope in Modern Britain is a social history of British Rap. It will be released via Faber & Faber in August 2023.
As a journalist, he writes longform essays and profiles for The Guardian, GQ and more. From charting a history of Black Football culture in South London to mapping the forces of migration and music that formed J Hus, his writing weaves social, cultural and narrative history to explore the current, lived realities of peoples across the UK.
Aniefiok’s writing has featured in a number of essay collections and anthologies, including #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022), as well as SAFE: On Black British Men Reclaiming Space (Trapeze, 2019).
Aniefiok was named on the Forbes’ 30 Under 30 List for Media & Marketing. He is a British Journalism Award winner for his work with The Guardian. He has also been named Culture Writer of the Year at the Freelance Writing Awards, and is a fellow of the Royal Society of Arts.
Aniefiok freelances as a Cultural Strategist and Creative Consultant. Working with a range of brands, agencies and production companies, he conceptualises and shapes narrative, strategy and creative. From campaigns and branded content to TV/Film productions and culture-led partnerships, Aniefiok works regularly with those seeking to deliver impactful, culture-driven stories.
He has worked with Nike, Netflix, Google, BBC, the Premier League, adidas, YouTube, Metallic Inc, COPA 90 and more.
We Are Social
0207 Def Jam
Fellow of the Royal Society of Arts
British Journalism Awards – BBH Award
The Freelance Writing Awards – Culture Writer of the Year
D&AD Wood Pencil – Branded Content & Entertainment