Aniefiok ‘Neef’ Ekpoudom is a writer and storyteller from South London whose work documents community and culture in contemporary Britain. His debut book Where We Come From: Rap Home and Hope in Modern Britain is a social history of British Rap. It was released via Faber & Faber in January 2024.
As a journalist, he writes longform essays and profiles for The Guardian, GQ and more. From charting a history of Black Football culture in South London to mapping the forces of migration and music that formed J Hus, his writing weaves social, cultural and narrative history to explore the current, lived realities of peoples across the UK.
Aniefiok’s writing has featured in a number of essay collections and anthologies, including #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022), as well as SAFE: On Black British Men Reclaiming Space (Trapeze, 2019).
Aniefiok was named on the Forbes’ 30 Under 30 List for Media & Marketing. He is a British Journalism Award winner for his work with The Guardian. He has also been named Culture Writer of the Year at the Freelance Writing Awards.
Aniefiok freelances as a Cultural Strategist and Creative Consultant. Working with a range of brands, agencies and production companies, he conceptualises and shapes narrative, strategy and creative. From campaigns and branded content to TV/Film productions and culture-led partnerships, Aniefiok works regularly with those seeking to deliver impactful, culture-driven stories.
He has worked with Nike, Netflix, Google, BBC, the Premier League, adidas, YouTube, Metallic Inc, COPA 90 and more.
We Are Social
0207 Def Jam
British Journalism Awards – BBH Award
The Freelance Writing Awards – Culture Writer of the Year
D&AD Wood Pencil – Branded Content & Entertainment